Board of Advisors

Our Advisors bring a wide-ranging set of skills and knowledge to Festive Road, and are an integral part of our Management Structure.

Not only do they advise us on specific projects/ideas, but they help to formulate our long-term plans and goals.

They are also welcome and invaluable ambassadors for Festive Road when out and about, both locally and nationally.


Alex Balicki

Alex is a specialist in training and development; with a vast amount of knowledge working within the Further Education industry and, more recently, the business sector.

He was educated at Sir Frank Markham Community School in Milton Keynes, before going on to De Montfort University where he obtained a degree in Youth and Community Studies.


Matt Cove

Matt is Managing Director of Events Managed, which delivers stunning events, particularly within the charity and community sector.

Matt was educated at Stantonbury Campus, Milton Keynes, and was an active participant of the school council.

Going on to work in the retail sector, he was head-hunted to operate the retail section of the newly formed Milton Keynes Dons FC in 2004; taking over sole control of the Club Shop between 2005 & 2007. The move to stadiummk presented new challenges and Matt was appointed Supporter Services Manager, heading the group of companies’ customer service and charitable work.

As a result of the community contacts he made during this time, Matt was appointed to the Sport and Education Trust (registered charity 1123762) as Business Development Manager, with overall responsibility for fund-raising, sponsorship and marketing.

Matt joined SuperOffice Software Limited as an Account Manager in October 2012; where he remains today, whilst supporting his Events Managed business.


Keith Moorcroft

Keith Moorcroft has worked in the world of finance since 1997 and is currently a commercial accountant for a well known Standard Chartered company.

Keith’s career has involved working in a number of varying sized businesses, ranging from small independents to large overseas banks.

Keith is also the Creative Director of an online art gallery, which specialises in the production of limited edition pop culture screenprints.

Born in the city of Liverpool, Keith has a keen interest in art, film and football. A season ticket holder at Anfield for over 30 years has ensured that he has suffered the highs and lows of being a football supporter!

His love of film and art led to the creation of Silver Bow, which gave him the chance to combine his passion for the two mediums in order to produce licenced screenprints.

Working with acclaimed artists from around the world, Keith has art-directed a number of licensed and limited edition movie screenprints. This work has also included hosting film screenings at the acclaimed Prince Charles Cinema, as part of the release events for these pieces of artwork.

Keith is very happily married and has three daughters.